curb appeal
A positive impression created by a home when a potential buyer first arrives at the property.
Factors that increase curb appeal include an exterior that is in good repair, lawns and gardens that are clean and well-maintained, and attractive focal points like an inviting front porch or a flower garden.
Factors decreasing curb appeal include obvious damage to the exterior, junk on the property, worn paint, no landscaping, and a general lack of maintenance.