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To Team or Not To Team?

Posted November 25th, 2019 under myths and truths.

One common marketing tactic you see in Real Estate advertising is the claim that a team of agents can provide you with better service than a lone agent. But is it true?

Well, can four people cook a better hamburger than one person?

It may seem appealing to have a team of people all working for you. But if you think about it, a team of—for example—four agents would need to sell four times as many homes so that each of them can earn the same money they would as a lone agent.

And, of course, if the team is selling four times as many homes, they can only give you one-quarter the amount of attention from each team member, and you’re back to square one. (Except that you have four names and four phone numbers to remember.)

It might also seem like you could benefit from each team member specializing in one area. This is true, but on the other hand, none of them will know you as well as a single agent would. Instead of explaining your priorities once, you’ll need to explain them several times, which suddenly doesn’t seem so efficient.

In the end, there’s nothing about a team arrangement that would give you better service outright, but rather, a different style of service.

Instead, focus on reliability, knowledge, and trust, and you’ll be happy with the results.

Want to know more about how a real estate agent can help you? Just ask me, I'll be happy to help.

--Peter

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